Kellogg 2020 MBA Strategy Guide

EssaySnark's Strategies for the 2020-'21 MBA Application for Northwestern Kellogg

Leadership. Teamwork. Career goals (yes they ask about those in the app!) — plus “lasting impact”?? And your personal values too?? Dang, these are hard questions! This year’s Kellogg application gives you enough room to tell a full story, but what story you choose to tell in each will make all the difference.

If you’re also applying to Harvard, Stanford or MIT… Do Kellogg first. The Kellogg essays will help you identify your key messages and define your theme in a way that should carry over to any other applications you write.

But if you’re doing Ross or Columbia or Duke or possibly UCLA or heck, even Wharton or any other school with “easier” essays, then that other school would be a better first choice to start learning the skills of good essay-writing. Instead of Kellogg. Because these Kellogg questions really are hard and will require significant time, effort, and THINKING!

With the Kellogg Essay 2 asking about your values, you may be tempted to write about Black Lives Matter or coronavirus or politics or what you have witnessed in all the changes in the world in 2020. That might be the way to go — or, there might be some other direction that could do more for you?

We help you understand some of the opportunities and pitfalls with these 2020-specific ideas for your topics.

This is our tenth edition of this guide, and you’ll benefit from all the insights we’ve accumulated along those years of capturing down the critical elements for applicants like you. Kellogg SnarkStrategies Guide for 2020 has been revised from top to bottom. We offer suggestions to guide your thinking process, so that you are less likely to get stuck (and frustrated!).

You’ll get the new insights we’ve gathered about Kellogg since last season and those BSers who we helped get in – along with critical insights about the rest of the application that you won’t find anywhere else. If you want help on how to craft your strategy and polish your message – and some tips on how to prepare for the video essay and for the interview – this is your go-to resource to get started and build out your best approach.

EssaySnark's Strategies for the 2020-'21 MBA Application for Northwestern Kellogg

First published in: 2011
Current 9.0 version published on: 7/10/2020
Specific to: 2020

Subscribe to online access to the Kellogg 2020 Essay Guide for 90 days – $ 21.95.   

view terms for online subscription (click to expand)

Reviews from Brave Supplicants!

If you found value in this strategy guide — and especially if you did not!! — we’d be most appreciative if you’d leave some comments here. Lay it on us, BSer!! How did this help? Or, where can we improve?