We totally understand the stress and frustration that can go along with a GMAT or GRE result that wasn’t at the level you expected. You’ve probably tested multiple times, and you also took multiple practice exams, and thought you were going to be fine. Yet still, for whatever reason, that score has not soared to…
American MBA applicants can skip today. This info is directed to internationals applying to business school, who are planning on staying in the U.S. post-graduation. You know, to work off some of those extensive student loans you’ll be incurring by going to a top-tier business school. We’re not expert in the immigration and visa stuff,…
This question comes up fairly often: “Hey EssaySnark! I got into School B! Do you think I should try for School A?” where School A = Harvard or Stanford or Wharton, and School B = not When this question comes at this stage of the admissions season – right after Round 1, before Round 2…
We’re still a week out before decisions will start to come for the top schools, but we know that Round 1 didn’t turn out as hoped for with many BSers’ strategies. We’ve seen enough from this vantage point to give some advice and suggestions for those of you who really don’t want to experience a…
MBA employment reports! Such a rich resource to mine in your research on schools! You are hopefully already doing this, but most of you, based on our experience working with many BSers over time, we’re guessing, you’re probably not. Say you’re interested in coming to the United States for bschool, in order to stay here…
This may be in the category of pop science but we believe there could be some truth to it.
We blahgged recently about trends in the bschool landscape focusing on specific new faces in the deans’ offices at certain top schools.
As we did the research on that post, looking at the “About the Dean” pages on many school websites, we were struck by the differences — and couldn’t help but be reminded of some studies that are related. Here’s some contradictions for you:
- From USC Marshall: Narcissistic CEOs and Financial Performance: Study Reports Higher Stock Prices and Earnings Per Share if the CEO is Narcissistic (July 24, 2014)
- From HBR: Size Does Matter (in Signatures): Companies led by CEOs who have large signatures—an indicator of narcissism—perform worse than ones led by CEOs with small signatures (From the May 2013 Issue)
(It’s likely not going unnoticed that both of those studies came out well in advance of the 2016 U.S. Presidential election.)
The tl;dr of those articles, especially the second one, is that indicators of narcissism, as exhibited by a large signature on a company’s annual report, or (first link) the size of the CEO’s photograph in that report or — we’re extrapolating here — on the company website — can give an indication of corporate performance. Those headlines appear to be citing contradictory results (the first study is claiming higher stock price; the second article discusses lower results compared to peers; they may or may not be measuring the same things though).
What we do know is that how a school presents its dean is a reflection of the person who holds that office at the school at least as much as it is a reflection on the school.
We also have strong experiences that anecdotally cause us to claim (without a known study or direct proof to back it up) that whoever is leading an organization is imbuing their character and values throughout the entire place.
If you have a narcissist at the top, then that creates one type of culture.
That doesn’t mean everyone there is a narcissist; in fact, it’s unlikely that you’ll have two narcissists operating in close proximity or sharing power in any meaningful way. Having a real narcissist at the top means that that person is sucking all the oxygen out of the air and it’s highly unlikely they would tolerate the antics of another narcissist in their midst. More common is that the narcissist surrounds him- or herself with astute and flexible types who know how to manipulate the narcissist in their own right — but who probably aren’t technically narcissists themselves. It’s too difficult for two of that type to co-exist peacefully.
And certainly we’re not claiming that any bschool dean is cut from the same cloth as the current so-called leader of the free world (ugh).
But it can be an interesting exercise to go wander through the pages of “About the Dean” at the schools that you’re interested in.
Here are some questions to ask (Pro Tip: If you’re really interested in this exercise, you might even want to jot down notes of your perceptions and first impressions as you navigate through each of these steps on any particular school’s site):
1. How easy is it to find this page? When you come to the first page of the school’s website, are you presented with information on the dean straightaway? A link? A picture? Or do you have to go hunting through the menus to find it?
2. When you find the menu system where the “About the Dean” page is located, how is it organized? What message do you get from the actual structure? In what way are they presenting the public with info on the dean, versus info on the school, and/or the entire leadership team as a unit?
3. When you go to the About the Dean page, what is your first impression? What is being emphasized? What do you get front-and-center when you first view the page? How are the design elements used? What is the size of the headshot — and how many photos overall do you see of that person when you browse around on the site?
4. You can do the same thing with the school’s social media, and with the dean’s professional social media if he/she has any. What do they post about? What do they want their audience to think about them? If they don’t have a visible social media presence, does that say anything meaningful? It’s likely a deliberate decision if they don’t, which on its own merits is not positive or negative, but it could be something to think about.
School websites are obviously developed through a myriad of minds; some schools use the same marketing platform and so their sites tend to look quite similar to one another, and the design choices that an individual school has within that software platform is thereby constrained. All schools have teams who produce the website, from the IT perspective down to the layout and navigation, and certainly the content that appears on each section and often each page is frequently written by different people across the functional units. So it’s not like the dean is the one who made the decisions on how the whole site is constructed or the messaging behind any individual component.
But you can bet for certain that the dean’s office is responsible for the content and presentation of all the information on the About the Dean page and probably that whole “administration” section of the site.
Clearly EssaySnark has opinions and impressions on individual schools and the respective deans running them, and we’re not going to contaminate your own possible first impressions if you decide to run this experiment for yourself. We are DEFINITELY not claiming that any school leadership is incompetent or that there is rot at the top of any of these business schools. We are by no means insiders and we’re not commenting on competence or ability. We’re just talking about how the schools are presenting themselves, and one perhaps interesting angle for you to examine as you go about your task of researching programs.
We would never suggest that a BSer not apply to a school based on who’s sitting in the dean’s office — heck, we even tell you not to be prejudiced against a school based on a bad experience with admissions.
But yeah, we have opinions.
If you’re really interested in the human side of business, then investigate for yourself what the school is about. When a school talks about culture and community, see if you can poke around under the hood and find out for yourself what that might mean. How are they walking their talk? What are their priorities? There are lots of ways to learn about the target of your interest beyond simply accepting the statements that they make at face value.
Say you’re in finance, and you hate it.
You’re good at your job, but you just feel like it’s not what you thought it would be.
(Pro Tip: Substitute any career for “finance” as you read along, to get the most out of this post. Presumably your current career is, in some respect or other, not what you thought it would be, so personalize this to your situation.)
You know you don’t want to do finance anymore.
Do you even try for the business schools known for finance? Since you’ve already done finance, maybe you don’t want to be surrounded by the focus on finance again. If you’re looking to explicitly branch out.
Part of this is knowing yourself, and understanding your priorities — which need to be yours and yours alone. If you’re looking to go back to school to revamp your career to do something more fulfilling, then that is going to direct your school research efforts accordingly. Or, if you know in your heart of hearts that you really want to make as much money as possible, then that too should be guiding your efforts. Neither of these is better than the other, by the way. Our world needs people who are motivated to make a lot of money just as much as it needs people who are looking for something personally fulfilling that may not be bank-account-focused. Truly, whatever is driving you is fine. Being explicit about that for yourself can be very freeing, and it can simplify decisions later on, when you’re (hopefully!) admitted to multiple schools and have to make a decision which one to choose.
Again, knowing yourself is the key.
For example, say you’re this finance person, who is really keen on jumping out of finance through the process of getting an MBA. What will be the temptation for you, once you’re in the program and starting the recruiting process, to set up one or two interviews with recruiters in finance, “just to see what happens”?
After all, someone coming from finance, wanting to stay in finance and go back to finance post-MBA, is likely to land one of the highest salaries in the graduating class.
Are you able to resist that siren call?
Now, to some degree, all of this is kind of an irrelevant conversation. Today, there’s no such thing as a “finance school” — not like there used to be. About a bschool generation ago, you definitely would have a very different experience at a school like, say, Wharton or LBS or Columbia which are famous as “finance schools” compared to maybe Kellogg which is the “marketing school” or INSEAD where everyone wanted to do consulting. These days, those lines have definitely blurred; the students who flock to MBA programs are much more varied in their backgrounds and interests (except perhaps that tech and consulting are the big drivers overall), plus the schools themselves have diversified, and worked to break out of their own limitations, of being branded as a “this” school or a “that” one.
If you know you want to go to a school to focus on X, then figuring out which schools are “the best” at X and applying there is a natural strategy to choose. Some categories of “X” are self-limiting; if you want to do something in luxury goods, then the main players are NYU and Columbia and Harvard. If you want to do fintech, then Booth and NYU and Columbia and Wharton are obvious choices. If you want to do clean energy, then Ross is a natural fit. If you’re looking at nonprofit, then Yale and NYU (again!) and certainly some others too would be your targets.
So Strategy #1, figure out what you want to specialize in, figure out which schools specialize in that too, and apply there.
Strategy #2 is apply to the opposite schools.
Maybe you honest-to-goodness do not know what you want to do with yourself. Maybe you’re nervous about getting “stuck”, like we said with the example about being lured in to some finance recruiting when you had planned to break out of the finance track. (Again, all schools are strong in finance to some degree or another, but there are a smaller number who are pretty much famous for finance. All MBA programs everywhere have a huge amount of content and programming and curriculum around finance. Remember, finance is considered the language of business. Or maybe that’s accounting. Whatever, if you’re getting an MBA, you’re going to be taking finance stuff. We’re just talking about what else you do and how you tailor the rest of your experience, considering all the curriculum that you have choice and flexibility with — and no, you really don’t need to know now what choices you’ll be making later for actual classes or concentration, but it can help to think these things through in advance.)
If you’ve decided you want to use bschool as a “clean slate” approach to explore all options and geographies and industries and functions, you may feel more free to do that at a school that’s really dissimilar to the schools that are famous for expertise in your current career. So for example, you have no clue what you want to do as long as it’s not finance: Then apply to Berkeley. It’s not that Berkeley doesn’t have great finance curriculum or connections. It’s just that they have so many other things too, that you’ll be immersed in everything and exposed to multiple new opportunities — ones you may not otherwise have even perceived, if you’d ended up at a traditionally more finance-y program.
Again, there are many ways to choose a school, and all of this is yet another exhortation to be embarking on these tasks of research and outreach today. Now is when you need to be kicking the tires and learning. Now is when you can be in shopper-mode. BTW, we acknowledge that much of this may sound a little esoteric. “I just wanna get an MBA!” you may be thinking. Is all of this stuff we’re suggesting even practical?
The answer to that is, it will be if you engage in it. It is highly (highly!) unusual for an applicant to present any level of sophisticated insight into their rationale for the MBA and reasons for choosing the school that they apply to. Adcom readers will sit up and take notice if you bring these reasons into your essay effectively. You will stand out, for sure — mostly because this stuff cannot be faked. Will it be easy for you to figure out your priorities and use those to guide the schools you will target? No, probably not. Will it offer tremendous payoff if you go to the effort of trying? Yes, almost 100% yes, we can assure you.
And remember, what one person calls a school is not necessarily the bottom line on what that school is about. That’s why asking many people for opinions and experiences is so helpful. Maybe EssaySnark names Ross as a clean energy school but you already work in energy and you know that Duke is way better. Leverage your network, ask questions, challenge assumptions. This process is about learning your own priorities just as much as it is in getting in to “the best” school.
“The best” school isn’t about MBA ranking. It’s about which school will let you do your best work, and which will set you up for the success of your own individual and personal path.
Shameless self-promotion: In our Comprehensive Profile Review, we offer commentary on the schools you’re currently considering, based on your unique profile and your stated preferences, priorities and criteria in considering that school. Plus, we suggest other schools you may not have thought of — and often, many months later, BSers come back to report that the school we suggested to them is the one that they’re going to! We have a pretty good track record of intuiting the fit between person and program. Hit us up if you want our assessment on your specific situation!
We were talking about partners applying together recently and figured we’d take the opportunity to issue a reminder: What the schools say, and what you may be hearing, are often very different things. Frequently the admissions directors are asked about this topic in info sessions, and what they will usually do is play to their…
We’re not exactly advocating this as an actual strategy for selecting your MBA programs to target. But it’s something to consider! It’s certainly more practical and intelligent (yes we said it) than using rankings as the priority tool to choose where to apply. If a top MBA program has a special scholarship fund earmarked only…
We spent most of the past few weeks laying out pointers and cautioning against mistakes we see MBA applicants making all the time, which can essentially be summarized as one big warning about how much time this is going to take and that you need to be working on it earlier than you ever imagined…