As society changes, applicants change in what they aspire to. A lot of this is driven by how the world changes, especially as we’ve seen with the tech sector, and what types of jobs need the skills that business school is meant to train on.
A key benefit of the MBA is how flexible it is. (That also can be a bit of a liability, if you don’t really know what you want to do with your life!) Sometimes people come into this process knowing exactly what they want to do with the education and how they’re going to reposition their existing experience towards something new. Many times though, people only have a general idea, and they are hoping the process of going to grad school will help them to find their lane and focus their efforts.
The conundrum comes in with the issue of what to say in the application itself. For many schools, having a clear vision for the future helps them to evaluate the applicant. Admissions teams care about the post-MBA goal as expressed in the app questions. At the same time, there are trends and movements in the larger culture that affect the types of jobs that are seen as desirable by applicants. Today we’re going to go into some of those trends, and share with you what we see among the applicant pool that we interact with, in terms of popular goals and where people’s interests lie.
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