Here’s a follow-up to our post from yesterday about how you’re — MBA or otherwise — going to go out there and change the things in the world that need to be changed.
Today’s idea was actually inspired by an exercise that came out of Stanford’s d.school, which is what the “Design School” is commonly known as. You know, design thinking.
Let’s apply a bit of that philosophy that to coming up with some career goals, shall we?
Premium content starts here…
Career goals are only one part of the pitch that you’re making to bschool, and different schools put a different amount of emphasis on the goals in terms of how they evaluate you as a person through the combined elements of your MBA app. If you’re convincing in the case that you make, then you’re going to help yourself in the process. Being convincing often comes through in a) knowing yourself, what you’re good at, your motivations and how you intend to maximize your strengths, while also b) showing you know what the school offers, and how you can leverage it, and in what ways you’ll be able to make the most of those opportunities based on your determination, your abilities, and their resources.
There isn’t really a formula, though there are techniques for presenting that can let you convey your plans most effectively (that Career Goals App Accelerator has a bunch of them!). Starting your process of strategizing your content strategy by nailing down goals often helps many other parts of the app to come together most easily. Hopefully today’s exercise makes some of that fun! Dream big, but then make sure you’re coming down into the practical world of pitching, in a way that shows you have a plan and will be highly likely to succeed as you execute on it. That’s what most adcoms are looking for. That’s the essence of a powerful “why MBA” pitch.