To continue the “What can I do now?” conversation, we’ve got more to say on the social media front.
If you don’t have anything negative to push down to the second page of search results, then you can turn your attention straightaway to the actual content. Do you have a strategy for what you are posting publicly? Do you have forbearance in what you tweet or post on FB? Do you exercise maturity and demonstrate good judgment in the comments you make?
It’s not that you cannot be passionate, or that you need to steer clear of any commentary on socially charged or politically topics. It’s actually refreshing at times to see a BSer who feels strongly about a cause or an issue. We’re not saying to censor yourself, or to try to be PC on your views.
Instead, we are saying to do an audit and doublecheck the way you’re coming across on these social accounts. Look at those ever-changing Facebook privacy controls and make sure you really understand what they mean — and even consider the way you interact online as a whole. Posting happy hour pictures with your friends or how you got crazy at the tailgate for the game is fine; the adcoms know you have a life. But if that’s all you post, then people may wonder if that’s all you’re about.
Having opinions even on politically charged subjects, even contrary opinions, is fine. But if you’re an anti-vaxxer who is not subscribing to the same truths about safety and risks of vaccinations that scientific studies have proven or you’re spouting conspiracy theories about child porn rings and pizza parlors, well, that’s going to put you in, how shall we say, a certain category. Will that keep you out of bschool if you’ve got a 3.0 and a 760? No not necessarily, but it could give some admissions professionals pause.
Bschool is nothing if not a conservative traditional institution. Yes higher ed tends to lean liberal but bschools not as much. Plus, academia is about observable fact and science-based rigor and knowledge that’s agreed upon by professionals in their fields. You can be a fringe thinker but hopefully if that’s you, you’re also a balanced and thoughtful (and kind) individual. If you suspect that your social media shows someone who doesn’t fit those labels, now is a time to rethink things — not just for the sake of getting into bschool, but, you know, how you’re living your life. Just because you’re on the internet doesn’t give you license to be a jerk.
And oh hey look, apparently we’ve talked about this before: Personal hygiene and your MBA apps. Worth reading for the additional tidbits even though you’ve already read all the way through today’s post too.
Finally, we saw this on an account recently and thought, “Hmm, now that’s kinda brazen and sort of cool!”
That type of cheeky approach is not advisable for everyone, but depending on the type of content you tend to post and how publicly visible your social media content is, then yeah, maybe? It’s definitely a case-by-case kind of thing. We’ve got mixed feelings on it. It’s certainly unusual, so you’d get noticed, but the odds of it being actually spotted by an adcom you care about may be fairly low. Plus, it sort of goes in the face of the “authenticity” thing that you should be striving for with all application efforts. So again, dunno; a novel approach but is it the right one? That’s for you to decide.
Anyway, stuff to think about, and possibly take action on, if you’re twiddling your thumbs and waiting for the MBA app season to finally begin.
If you missed it – we started this “What can I do?” series last week with “How can I start working on my apps when the questions aren’t out yet?” and then several specifically targeted posts following on from there (start there and click through from the bottom of each one for the next one in the series).