We actually posted this in May — but we’re resurfacing it again today because if you’re ready to take our advice from this week and want to gear up for Round 2, then school research needs to be happening NOW.
We’ve been saying it over and over again lately [errr– in May we did and we should probably be saying it again now — oh wait, that’s what we’re doing by reblahgging this here in November]: YOU NEED TO RESEARCH THE SCHOOLS.
But what if your response to that exhortation is, “Okay great I will! But what am I supposed to be researching???”
There are many facets to be exploring and plenty of things to uncover about a target MBA program.
First and foremost, you want to evaluate the basics, like location and size of the class. Geography is important — be sure to read the comments on that post about how easy it might be to recruit in one part of the country when you’re in a school somewhere else. Geography also affects climate, obviously, and if you’re allergic to the cold and the snow then that’s going to rule out a whole bunch of schools as possible targets. Class size matters a lot too, and there are legitimate pros and cons on both ends of the spectrum. A very small school has certain advantages, and a very large one has different ones.*
What are your priorities?
Knowing this is the first step.
Then, once you have a working list of schools — which will undoubtedly change, even perhaps dramatically, as you continue your research (since that’s the whole point of doing research in the first place! to validate and vet your initial ideas, and make sure that you’re honing in on the schools that are really right for you) — you’ll dive in with your efforts on each individual school. And yes, this is a lot of work — but it tends to be super fun work. You’re reading websites and logging onto chats and watching webinars and talking to people about their experiences. You’ll be continuing all of these tasks from now to
eternity the day you decide on a specific program, which is well past the time when you a) submit your app, b) do your interview, c) get your decision, d) attend the school’s Welcome Weekend, which won’t be happening until something like the end of January.
Yes, you’re going to be doing this for awhile!
Once you have a pretty good idea that yes, you will in fact be applying to a specific school in Round 1, then your main objective will be uncovering concrete facts and details about the program that can help you articulate WHY you want to go to this program.
Yes you want an MBA. Yes this is a great school to get one. But WHY?
WHY is it a great school?
And WHY do you need an MBA?
(Pro Tip: Having your career goals well articulated now, before you are knee-deep into researching the schools, can get you really far down the path of answering these questions!!)
Can you answer that simple question? Why do you need an MBA?
‘Cuz you’re gonna have to answer that when it comes time to write some essays!
What you must vow to us, right here right now as you’re reading it, is that you will never ever use the phrase “business acumen” in any of your essays.
It’ll make EssaySnark feel better.
Your goal in your school research, then, is in providing you with meaning FOR YOURSELF.
Knowing you want an MBA is one thing, but knowing WHY you want to spend two years of your life – plus at least one full year more in this blasted application process – and spend oodles and oodles of cold hard cash, and go through all the pain and suffering and trials and tribulations of not just applying, but flying around tarnation to visit these places, and the stress of the interviews, and then a massive major relocation that uproots everything in your life, and that’s even before you’ve started!!!
WHY DO YOU WANT TO DO THIS?
There are macro and micro answers to this.
You should be gathering notes on them both.
This is the raw material from which your most excellent essays will be drawn.
*None of that even starts to touch on the issues involved if you have a partner who’s going to be following along with you, relocating to a new city and building a life of their own there. We have posts here on the blahg about applying for an MBA with a partner and a bunch more in the ‘snarchive about couples applying together, so those are places to start if that’s you.