Show, don’t tell.
Show, don’t tell.
If you’ve gotten your essays decimated, you’ve likely heard that by now.
Here is literally what we mean:
From article Lessons Learned Scaling Airbnb 100X by former Airbnb product manager Jonathan Golden.
His advice statement: When competition appears, move faster than you think you possibly can.
That’s pretty descriptive – but we still don’t know how he moved fast. So that sentence is telling.
Here’s how we showed that he did it:
We needed to change tactics and go on an all-out blitz to capture as much of the European market as we could. First and foremost, that meant we had to be “local.” It was September 2011, and our site was woefully US-centric. In just over three months, I purchased top-level domains for nine countries, assembled a global translation team, contracted with Akamai to reduce site load time, and restructured the UI on every front-facing interaction to support long text strings (crucial when you go from “average” to “durchschnittliche”). We also shifted to a multi-currency payment platform.
See the difference?
You can visualize what he did to get it done.
The only caution we offer is that it appears we’re saying you should make a list of the things you did, as if you were reciting the tasks from a project plan, which is not the way to write your essays at all. In this case, these individual pieces add to the overall impression of ohboywegotalottodo and rush-rush-rush-i’m-gettin-it-done.
You felt that way when reading it, correct?
This is SHOWING.
This is what you want to do in your MBA essays.
Still stuck? Our Accomplishments & Achievements App Accelerator is great for helping you brainstorm the ideas that could qualify as good topics, and then the Essay Ideas App Accelerator teaches you the best way to structure those ideas into the stories that will resonate for you reader.
The ever-growing snarchive of posts on show, don’t tell may also be useful.
A reminder – as crazy as it is to think about Round 2 now – but yes, if that’s what you’re aiming for, it’s time to get started! And THE COUNTDOWN can help!!
The Round 2 MBA Countdown starts on Monday, October 2nd. Sign-ups are now open!!!