In our series on authenticity we posted a great video with co-speakers David Aaker and Jennifer Aaker which we hope you watched.
No? Didn’t get a chance to? Here it is again:
The whole thing is absolutely worth viewing in its entirety — especially now that Haas has released its essay questions which focus on exactly this topic.
We had already written this whole post and had planned to publish it next week as part of our Strategy of Authenticity series. We’ve bumped it up to give to all of you now, since it is timely indeed.
Here is exactly what we had written when we first developed this topic in May.
Today we’re going to crib two of the slides from Ms. Aaker’s presentation on personal stories. She uses a technique she calls Six Word Stories in her graduate seminar, inspired by Hemingway:
That’s fiction, and it’s not how you’re going to approach your pitch to the adcoms. An essay is a different art form. However, now that you see how much can be conveyed in an extremely limited space, perhaps you can start to appreciate the potential of a well-crafted essay.
The point of today’s post is not to try to get you to write like Hemingway, but instead, to offer an opportunity for you to use your own skills in detecting authenticity. We gave you an exercise a few weeks ago, where we suggested you practice listening to yourself for a day. (You can do that for more than a day. You can do it for a lifetime. But even one day can be useful.)
If you claim that you don’t know what “authenticity” means, we’re going to push back and say bogus. Of course you do.
Here’s another slide from Ms. Aaker’s presentation on personal stories:
Read through those.
What is your reaction to each?
Which ones strike you as authentic?
Some you’ll probably be able to label easily. Some you may want to spend more time with.
Come back to this again a bit later. See what you think when you read them again.
Any comments or observations, we’d be happy to engage. The comments are open!