This isn’t really fair of us… but we can’t help it. Not when they set themselves up with a target on their backs like this.
First off, we can’t say that we’d ever actually heard of this school before. Unfair or not, CUHK is not one that had hit our radar before. We’re sure it’s a very good place to get an MBA.
But it’s probably not the best place to work on your English skills.
We saw this banner ad on one of the main BSer forums.
We’re sure they mean well.
But we would advise the schools trying to break into the English-speaking market to exert a little more care with their marketing. Maybe pass the creative around. See if it’s got the just-right message – laid out in the just-right manner – as you intended.
At least it’s not as bad as the flop of a campaign from another school – a school which, thankfully, has overhauled its strategy this year and has much more appealing messaging in place this season.
There’s so many ways for marketing to go wrong.
The takeaway message to you?
You’re marketing yourself, too. An innocent little typo can be a nail in a coffin. Take care, Brave Supplicant. Please don’t let your campaign go out with such a grimace-worthy flaw in evidence.
And especially, be conservative in your claims. If you throw down the assertions in your essays that you are all THAT, you’d best be backing it up at every turn.