The admissions committees look for one thing in an MBA reapplication: IMPROVEMENT.
They need to see how you are a better candidate than you were before.
It is never enough to simply re-write your essays. You need to demonstrate what you’ve done in the time since your original application to change. There’s a wide range of ways to show this. It all depends on where your weaknesses were originally.
It’s much more challenging to do this if you had a strong (but not stellar) application in a later round. If you applied in Round 3 and were rejected, and your GMAT score was 720 and your GPA was 3.5, then it’s possible that you were rejected only because the class was full. This is one of the biggest reasons why we advise against Round 3. If that’s where you’re at then you need to look for other ways to improve – you don’t have the “easy” route of re-taking the GMAT and posting a better score.
If your GMAT was < 700 then that’s a first place to start.
If you already took the GMAT more than 3 times, then it’s a more complicated situation.
And much of this depends on which school we’re talking about.
But for ALL schools, anywhere in the world, if you’re going to reapply then you need to do it with more to show for yourself.
We’ve heard that some people literally re-submit the same essays as they used the first time. The same application. They say that doing the same thing and expecting a different outcome is a sign that you’re crazy, and we do think that applies here.
However, you can’t just write better essays this time. You can’t fix the typos and clean up your grammar and string together your sentences more smoothly. That’s not enough. The essays need to be chockful of what you’ve done differently. On the improvements you’ve made. On why you’re a STRONGER CANDIDATE this time around.
You can’t simply get better at writing an MBA application. You can’t merely prove you’re more an expert at the application process. The content of your application needs to show how you’re an improved person.
That’s why we’re talking about this stuff now. You need to get started.
We go into more details on all of this in the EssaySnark Reapplicant Guide. It’s never too early to begin the MBA application process – particularly as a reapplicant – because the process is about improving yourself. So get to it, Brave Supplicant!