Well, we clicked on it.

July 16, 2012 by EssaySnark - Discusses UNC Kenan-Flagler 1 Comment

We sorta like UNC’s bschool peeps — especially after they reached out to us directly.

But sorry, we just don’t understand this ad.

We saw this in the Washington Post – and yes we clicked on it

We know that the people who create the marketing campaigns and creatives for bschools are not the people running admissions. They’re not the marketing faculty peeps. But shouldn’t everyone involved know better? It is a bschool, after all — you’re saying you know something about marketing and messaging, right?

It’s not as bad as these ads, probably.

However we just don’t understand this one.

Whaddyamean I can’t get into your MBA program?

Are you saying I’m not good enough?!??

UNC, this is confusing to us. What message are you trying to send here? What is the intention? Are we reading it right? Yes you got us to click on it, but the landing page didn’t shed any light on it.

It seems like you’re saying that your program is so damn good that I don’t have a chance. Geez, even HBS doesn’t say that. Why are you marketing to me then?

Kenan-Flagler, are you really trying to insult prospective applicants??

Signed,

PuzzledSnark

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Here's what others have said about this:

mrsjonstewart says

July 18, 2012 at 4:35 am

Couldn’t agree more! It seems perpetually plastered on the blogs and discussion boards where bright people are gathering to plot their admission strategies to the top MBA programs in the world…people going to Harvard, Stanford, Wharton, and every other great MBA program. I can’t get into your online program? Great…don’t want to!

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