Probably you heard about Kellogg’s plans to reduce the size of its standard two-year MBA while also looking to increase enrollment in the 1Y MBA. A STBBS* wrote to us recently saying that there was some concern about Kellogg based on this change in direction, that it would mean the school was moving resources away from the standard two-year MBA, and it would potentially dilute the Kellogg brand in the future.
To that we say Hogwash.
Here’s how Kellogg themselves has positioned their decision (we’re not really fans of that microsite they’ve built; it’s got a lot of pretty and a dearth of honest-to-goodness information, but it’s from the horse’s mouth). Or this article from The Economist puts things in the best perspective; you could simply go read that and have the info that you need on this issue.
Far be it from EssaySnark to skip a chance to tear a bschool decision apart. Let’s dig into this a bit, shall we?
First up: They’re going to increase the size of the 1Y MBA.
Potential impact to you as a Brave Supplicant interested in going to Kellogg? NONE.
The school’s move to increase capacity of the 1Y program has NO BEARING (in our opinion) on the value of their brand or what the education will be like or how a student or alumni will be able to benefit from the school today or in the future. It’s just like saying that a school expanding its EMBA program will dilute the value of its traditional two-year MBA. Kellogg has recently done exactly that yet nobody seems worried about it impacting the value of their Kellogg MBA.
Would someone please articulate for us how this change could hurt the quality of the Kellogg MBA?
(Once again we went on too long on a topic… we’ll continue this conversation tomorrow. If anyone wants to contribute, the comments are open!)
* STBBS, you’ll recall, is what we call Brave Supplicants who’ve been successful in their quest for admission; it stands for Soon To Be a Bschool Student.