Can’t say this is worse than the first one in the series, but Carey School of Business has come up with another, uh, winner of an ad:
It’s just kinda embarrassing. They’ve got all these unrelated concepts strewn together (at least not with duct tape this time). The 2-cans-and-a-string is such a childish image, and when you add in the “future is calling” tagline then doesn’t it imply that you’re currently a 7-year-old kid? And then they’ve got the “business and passion” idea at the top which makes the assumption that your “passion” is playing with childish things.
This so doesn’t work. This school is pushing the cluelessness envelope. Why is it that so many higher-ed orgs are tying their ad campaigns to these gradeschool images? Sure, average age at many bschools is trending younger, but not by THAT much. Talk about disconnected from the target audience.
Maybe we should start a blog about bad advertising creative.